It’s about creating work that is not just seen and heard, but also felt and remembered.
It’s common to feel like you need to have complete clarity on your brand, niche, and messaging before you start creating content for your business.
Crafting the perfect message can feel like walking a tightrope. You’re aiming to be specific enough to resonate with your niche, but broad enough not to alienate anyone. You want to sell your services, without that dreaded salesy aftertaste. Layer on the uncertainty of whether your writing style hits the mark, and you’re in the midst of a perfect storm, hesitating to publish anything at all.
Take heart with this:
It's about Know, like, and trust
Genuine self-expression builds trust, likability, and connection with your audience.
Empowerment over persuasion
Website copy and social media content isn’t about trying to persuade someone to buy from you, it’s about giving them the information they need to make the best decision for themselves.
Perfect is the enemy of done
Your content—whether it’s a website, a sales page, or a newsletter—doesn’t need to be flawless; it just needs to be out there. Your website is always going to be a work in progress, just like your business.
Your website is your canvas
Your website is more than just a digital address—it’s a canvas for your unique self-expression and vision as a solopreneur.
Many people hesitate to start painting this canvas, believing they must first have complete clarity about their business.
But, what if the process of building your website, and crafting content for social media, is actually part of the journey towards gaining that clarity? What if, through the process of describing your services, your values, and your mission in your own words—you not only forge deeper connections with your audience, but also discover more about yourself?
Hi there, I’m Susan.
Writer. Teacher. Empath.
I love helping people get their websites written, re-freshed, and, especially- published!
I love helping solopreneurs express themselves and connect with their audience through copy and content. I love accompanying them on the journey towards clarity that working on a website demands, and holding space for them through the ups and downs of the writing process.
For me, self-expression is a pathway to discovery, both for you and your audience. It’s about more than just clarity; it’s about connecting with your true self and articulating your vision in a way that resonates deeply with others.
You have a unique voice that the world needs to hear, and I’m here to help you fine-tune it.
COURSES & WORKSHOPS
15 FOR 15
FREE HOMEPAGE REVIEWS
1:1 Coaching & Consulting
THE ARTIST'S WAY
In a world that often feels disconnected, I believe in the power of words to unite, inspire, and clarify. My mission is not just to assist with your writing projects, but to accompany you on a journey of self-discovery and expression. Together, we can find the words that not only communicate your message but also capture the essence of who you are.
Because in the end, it’s about creating work that is not just seen and heard, but felt and remembered.
I wake up in the night with this image in my head. The female king of cups, stalwart, solid in turbulent waters. Safe passage is possible, but not without getting knocked around a bit on the journey.
Anyone else need this information today?
This morning, compassion looks like sugary peanut butter toast cut on the diagonal, like that post that circulates on Fb. Everybody needs toast cut on the diagonal by someone who loves them once in a while.
Working on my ER scarf this afternoon.
I always bring it with me when I expect to be sitting in the waiting room for a long while.
No panic, not life or death here people- an excema type flare up for my darling girl and I’m holding down a chair in the waiting room. This scarf might be as long as I am tall by the end of it!
This tree is a light orange, and always one of the first to drop her leaves. One good gust of wind and they will all be on that trampoline!
