It’s about creating work that is not just seen and heard, but also felt and remembered.
It’s common to feel like you need to have complete clarity on your brand, niche, and messaging before you start creating content for your business.
Crafting the perfect message can feel like walking a tightrope. You’re aiming to be specific enough to resonate with your niche, but broad enough not to alienate anyone. You want to sell your services, without that dreaded salesy aftertaste. Layer on the uncertainty of whether your writing style hits the mark, and you’re in the midst of a perfect storm, hesitating to publish anything at all.
Take heart with this:
It's about Know, like, and trust
Genuine self-expression builds trust, likability, and connection with your audience.
Empowerment over persuasion
Website copy and social media content isn’t about trying to persuade someone to buy from you, it’s about giving them the information they need to make the best decision for themselves.
Perfect is the enemy of done
Your content—whether it’s a website, a sales page, or a newsletter—doesn’t need to be flawless; it just needs to be out there. Your website is always going to be a work in progress, just like your business.
Your website is your canvas
Your website is more than just a digital address—it’s a canvas for your unique self-expression and vision as a solopreneur.
Many people hesitate to start painting this canvas, believing they must first have complete clarity about their business.
But, what if the process of building your website, and crafting content for social media, is actually part of the journey towards gaining that clarity? What if, through the process of describing your services, your values, and your mission in your own words—you not only forge deeper connections with your audience, but also discover more about yourself?
Hi there, I’m Susan.
Writer. Teacher. Empath.
I love helping people get their websites written, re-freshed, and, especially- published!
I love helping solopreneurs express themselves and connect with their audience through copy and content. I love accompanying them on the journey towards clarity that working on a website demands, and holding space for them through the ups and downs of the writing process.
For me, self-expression is a pathway to discovery, both for you and your audience. It’s about more than just clarity; it’s about connecting with your true self and articulating your vision in a way that resonates deeply with others.