by Susan Tutt | Feb 20, 2024 | writing
A Solopreneur’s Guide to the Writing Process Many people think good writers just sit down at their keyboards and tap away, and the piece of writing comes out the ends of their fingers onto the page, fully formed and complete. Newsflash- That’s not actually how...
by Susan Tutt | Feb 9, 2024 | writing
What if, instead of feeling like you have to have it all figured out before you publish your website, your website was actually the way to figure it all out? I see the people who come to your website (I like to call them visitors) as people who want to...
by Susan Tutt | Jul 31, 2023 | copywriting, marketing
A few years ago, in the middle of the Great Covid Career Crisis, I decided to put my writing skills to work and become a copywriter. I took a course, as one does. It was interesting, but I wanted more depth, so I bought a bigger, much more expensive course from a...
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by Susan Tutt | Jul 19, 2023 | writing
Deepening the conversation around ideal client personas I have been mulling over something new, but not-new: that when we create content, there is an intended audience. And the more we know about the intended audience, the easier it becomes to create content...
by Susan Tutt | Jul 11, 2023 | writing
Most days, my fingers don’t want to move to the keyboard and get tapping. They resist, and my creative mind closes shut like the drawbridge to an ancient castle. Can you hear it squeaking? Here’s what helps: #1 Take a brain break. Staring at the same old...
