It’s Not All About Copy
Write, Revise, Publish, Repeat
A Solopreneur’s Guide to the Writing Process Many people think good writers just sit down at their keyboards and tap away, and the piece of writing comes out the ends of their fingers onto the page, fully formed and complete. Newsflash- That’s not actually how...
Your Words Matter: Make Them Count.
What if, instead of feeling like you have to have it all figured out before you publish your website, your website was actually the way to figure it all out? I see the people who come to your website (I like to call them visitors) as people who want to...
Ethical Copywriting
A few years ago, in the middle of the Great Covid Career Crisis, I decided to put my writing skills to work and become a copywriter. I took a course, as one does. It was interesting, but I wanted more depth, so I bought a bigger, much more expensive course from a...
Content Creation for Building Community
Deepening the conversation around ideal client personas I have been mulling over something new, but not-new: that when we create content, there is an intended audience. And the more we know about the intended audience, the easier it becomes to create content...
7 Ways to Navigate Writer’s Block
Most days, my fingers don't want to move to the keyboard and get tapping. They resist, and my creative mind closes shut like the drawbridge to an ancient castle. Can you hear it squeaking? Here’s what helps: #1 Take a brain break. Staring at the same old screen (or...
Website Renovations
I recently completed a major kitchen renovation in my home. It included ripping up old layers of flooring, tearing out walls and insulation-... taking it back to the studs, as they say in the business. This renovation was the culmination of several years of thinking...
The Buyer’s Journey for Service-Providers
The Role of an Optimized Website in the Buyer’s Journey In many models of the Buyer’s Journey, there are 3 main stages someone goes through after a triggering event. This trigger could be a post they saw on social media, an experience in their lives, or some other...
Language Disparities and Copywriting
When I was studying to be a teacher, I developed passionate viewpoints about many things: life-long learning educational equity instructional design learning styles & reading comprehension These are all pieces of the Education puzzle we teacher-folk...
What would Marie Kondo say about your website?
You might have heard of Marie Kondo’s “KonMari Method” of closet organizing. In case you haven’t, you start by taking everything out of your closet and piling it on your bed. Likely, you’re shocked at how many items of clothing you have. You might be...
Conscious Marketing & FOMO
A few days ago, I had a lightbulb moment. In a webinar. That was selling something I wanted. It wasn’t an uncommon experience, to be in a webinar and want the thing on offer (you’ve probably been there, too), but it has been all I can think about for the past few...
Neuroscience, Mindset, & a 100-Day Challenge
“I believe, therefore I am.” ~ (not quite) Descartes There are some very good reasons for this, backed up by neuroscience. But before we get to that, a personal example: What if I believe that nobody is watching/listening/consuming/cares about my content, therefore...
Copywriting- What’s in it for me?
I was chatting with a fellow entrepreneur, Jessica Sarlandie, this morning, about a course I’m writing. She asked me about what I do, and how what I do can impact other entrepreneurs. Great questions, worthy of a reflective response! Technically, I call myself a...
