by Susan Tutt | Jul 31, 2023 | copywriting, marketing
A few years ago, in the middle of the Great Covid Career Crisis, I decided to put my writing skills to work and become a copywriter. I took a course, as one does. It was interesting, but I wanted more depth, so I bought a bigger, much more expensive course from a...
by Susan Tutt | Mar 9, 2023 | copywriting, writing
I recently completed a major kitchen renovation in my home. It included ripping up old layers of flooring, tearing out walls and insulation-… taking it back to the studs, as they say in the business. This renovation was the culmination of several years of...
![The Buyer’s Journey for Service-Providers]()
by Susan Tutt | Nov 1, 2022 | copywriting, marketing
The Role of an Optimized Website in the Buyer’s Journey In many models of the Buyer’s Journey, there are 3 main stages someone goes through after a triggering event. This trigger could be a post they saw on social media, an experience in their lives, or some other...
by Susan Tutt | Oct 25, 2022 | copywriting, writing
When I was studying to be a teacher, I developed passionate viewpoints about many things: life-long learning educational equity instructional design learning styles & reading comprehension These are all pieces of the Education puzzle we teacher-folk...
by Susan Tutt | Sep 8, 2022 | copywriting, marketing
A few days ago, I had a lightbulb moment. In a webinar. That was selling something I wanted. It wasn’t an uncommon experience, to be in a webinar and want the thing on offer (you’ve probably been there, too), but it has been all I can think about for the past few...
by Susan Tutt | Apr 4, 2022 | Copywriting
I was chatting with a fellow entrepreneur, Jessica Sarlandie, this morning, about a course I’m writing. She asked me about what I do, and how what I do can impact other entrepreneurs. Great questions, worthy of a reflective response! Technically, I call myself a...
