by Susan Tutt | Apr 4, 2022 | Copywriting
I was chatting with a fellow entrepreneur, Jessica Sarlandie, this morning, about a course I’m writing. She asked me about what I do, and how what I do can impact other entrepreneurs. Great questions, worthy of a reflective response! Technically, I call myself a...
by Susan Tutt | Jun 12, 2021 | Copywriting
Imagine that you are standing on a stage in a packed theatre with a microphone in your hand. The crowd is silent, except for the occasional muffled cough. They are waiting for you to sing…but your throat constricts and you have no voice. You search the crowd for...
by Susan Tutt | Apr 4, 2021 | Copywriting
Why is writing about ourselves such a difficult task? Surely we know ourselves better than anyone else does, right? And yet many of us are daunted by the task of writing the About Me page on our websites, creating a Bio for social media, or even crafting a cover...
by Susan Tutt | Mar 1, 2021 | Copywriting, marketing
Can I let you in on a little secret? I don’t really like advertising. Maybe it’s because copywriters are hyper-focussed on words, but in my head, the meaning of the word advertising has gotten tangled up with the idea of fast-fashion’s 52 “micro-seasons” and images...
