by Susan Tutt | Jul 31, 2023 | copywriting, marketing
A few years ago, in the middle of the Great Covid Career Crisis, I decided to put my writing skills to work and become a copywriter. I took a course, as one does. It was interesting, but I wanted more depth, so I bought a bigger, much more expensive course from a...
![The Buyer’s Journey for Service-Providers]()
by Susan Tutt | Nov 1, 2022 | copywriting, marketing
The Role of an Optimized Website in the Buyer’s Journey In many models of the Buyer’s Journey, there are 3 main stages someone goes through after a triggering event. This trigger could be a post they saw on social media, an experience in their lives, or some other...
by Susan Tutt | Sep 8, 2022 | copywriting, marketing
A few days ago, I had a lightbulb moment. In a webinar. That was selling something I wanted. It wasn’t an uncommon experience, to be in a webinar and want the thing on offer (you’ve probably been there, too), but it has been all I can think about for the past few...
by Susan Tutt | Mar 1, 2021 | Copywriting, marketing
Can I let you in on a little secret? I don’t really like advertising. Maybe it’s because copywriters are hyper-focussed on words, but in my head, the meaning of the word advertising has gotten tangled up with the idea of fast-fashion’s 52 “micro-seasons” and images...
