Your Words Matter: Make Them Count.

by | Feb 9, 2024

What if, instead of feeling like you have to have it all figured out before you publish your website, your website was actually the way to figure it all out? 


I see the people who come to your website (I like to call them visitors) as people who want to consider all their options before making a decision on something. I see the job of a website being to help them make the best choice for their needs (not yours). 


The job of your website, then, is to help them figure out if you are actually their ideal purveyor of whatever it is you sell, whether that’s a 1:1 service, a course, a digital something, or some other service. (If you sell physical products, this choice becomes even more fascinating, but that’s not really my area of expertise).


I’m interested in how to create a website that authentically reflects you as a service provider in the healing realms. I’m interested in websites where what’s for sale is personal, because it’s something you do 1:1- teach yoga, heal bodies, birth babies, read signs, work magic, move energy- in effect, healers and helpers of all stripes. I want to work with you because I am one of you, having had a massage therapist diploma on my wall for 23 years now, and having the healing arts be part of my life since my early 20’s. 


I’m interested in how to create a website as someone who helps others through some kind of passage, or, to be frank, someone who is a little bit woo, in all the best ways, and with all that comes with that terminology.


Maybe we’d work well together if…

You are someone who leads and works from the heart.

You are someone who wants to be part of a better world, where we treat each other with respect, regardless of age-ability-colour-race-sex-gender-hair colour-number of toes, and whatever else divides us these days. 

You are someone who knows what empathy and love are, and work to extend it out around you in your life, somehow.

You are someone who is still hopeful that humans will step up and evolve (quickly now people, shit’s in disarray, we need to get our collective jizz together, pronto. Gen Z is rightfully pissed at us and they are right about us procrastinating.)

Collective tribe of soul-friends, I’m calling you in. Let’s work together on this.

Your words matter: Make them count. 

Hello, hello!

white woman in striped shirt laughing

I’m Susan

Wordsmith? Nope, more of a word nerd! I love writing about all kinds of topics, but especially DIY websites. Have a burning question about doing your own copywriting? Contact me at the bottom of this page; I’ll do the research and get back to you!

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